Conversations That Matter

In a nutshell, the social world is exactly that. It’s social. Sometimes it can feel inauthentic like those late-night television commercials that scream, “buy now, buy two, buy three” and “wait, there’s more.”

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The Power of the Middle

In just under a decade, the social media landscape has evolved at lightning speed. In 2008, less than 25% of the U.S. population had a social media profile (today, that number has more than tripled).

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