Influencer Marketing Has Gone Mainstream

“Influencer marketing has gone mainstream — 92% of consumers trust people’s recommendations over brands (even if they don’t know them), and 70% of shoppers are looking to independent bloggers, friends and family, or even strangers, for trusted information about products — expressly because these influencers are not tied directly to brands.” - Nancy Bowman. Think influencer marketing doesn’t work; Isn’t worth the investment; Is going away?? Think again. Influencer marketing works because it’s real, it’s relational, and it’s storytelling. Are you ready to start telling your brand’s story? Let’s talk. (at Soapbox Insights + Influence)