Influencer Marketing Has Gone Mainstream

“Influencer marketing has gone mainstream — 92% of consumers trust people’s recommendations over brands (even if they don’t know them), and 70% of shoppers are looking to independent bloggers, friends and family, or even strangers, for trusted information about products — expressly because these influencers are not tied directly to brands.” - Nancy Bowman.

Think influencer marketing doesn’t work? Isn’t worth the investment? Is going away? Think again.

Influencer marketing works because it’s real, it’s relational, and it’s storytelling. Are you ready to start telling your brand’s story? Let’s talk.

UncategorizedTeam Soapboxbranding, consumers, Influencer Marketing, InfluencerMarketing, MainstreamMarketing, soapboxinfluence, soapboxinsights