The Ide(a)s of March
Image by Megaphone Community member Kaycee
These are strange times.
Many of us are feeling a little unmoored right now. Some businesses are growing exponentially with unprecedented demand, while in others demand is all but drying up due to consumer caution and uncertainty.
You don’t need another post about how we’re dealing with COVID-19 with a reminder to wash your hands. We want to do more than that.
We want to help and serve during these strange times… so read on for a few ways we're here to help!
1. THE IDE(A)S OF MARCH: FREE INSIGHTS
We’re taking a cue from LinkedIn, which has made certain LinkedIn Learning courses available for free amid the coronavirus outbreak. Soapbox wants to help your business stay relevant and on track during a time when it can be difficult to interpret shopper and consumer sentiment and behavior.
During March and April, we will provide 100% free mini insights to clients and prospective clients. This offering includes a mini quick-turn digital shopper survey with up to 10 questions, 50 - 100 respondents, basic demographics and social listening on 1 - 2 topics. We will turn the insights in approximately 48 hours (certain topics may vary a bit) and return the analysis to immediately support your business. That’s it, no strings attached. Shoot us a note at hello@soapboxinsights.com and we can turn this for you pronto.
Additionally, our team will be running a series of surveys with our shopper community on immediately relevant topics such as grocery and home goods purchases, current e-commerce habits and overall sentiment. Got a request or suggested topic? Hit us via the email above and we’ll incorporate it! We’ll be sharing findings over on the Soapbox news tab.
2. LOW-COST FEEDBACK
Need a more thorough sense of how shoppers are weathering the storm? During March and April, we will provide remote Digital Shopper Panels to clients at a special rate of $3,500. These are typically priced in the $8K - $12K range, but we think it’s critical to provide shopper intelligence to our clients and partners at this time. If you and your team need to know - now - what’s on shoppers’ minds or want to hear straight from them about key categories and topics, we’ve got you. We’ll provide 4 - 6 panelists and a facilitated 45 minute live session of pure shopper interaction.
3. HELPFUL LINKS ROUND UP
We’re all absorbing a lot more news and information right now. So last but not least, we’ve got resources for you. Here’s a round-up of the best content we’ve found on a few timely topics:
Understanding - simply and visually - why social distancing matters and why everyone wants to “flatten the curve.” (Washington Post)
LinkedIn is making work from home resources and select LinkedIn Learning courses available free right now.
The Soapbox team has been focusing on being “Well@Work” for the past three months. Here’s a little inspiration for you.
One of our favorite resources on How to Stay Focused and Productive When Working From Home (Thrive Global)
Mental Health and Coping during COVID-19 (Centers for Disease Control)
How to Exercise at Home During the COVID-19 Outbreak (Healthline)
The world may be weird, but this is not the time to let off the gas on marketing - cooped up Americans are spending more time on social and engagement rates are up.
You’re probably touching your face 16 - 20 times per hour. Here’s how to stop. (Healthline)
An intriguing read on Why Soap Works (New York Times)
5 Ways to Help Your Community Combat Coronavirus - While Still Social Distancing (New York Times)
Stay well out there, friends. We’re sending you and your business good vibes.