These days it seems like everyone in corporate America is expected to work harder and deliver stronger results with never-before-seen speediness. Oftentimes this occurs amidst the pressure of slashed budgets, minimal resources, and higher expectations from customers. To top it all off, end results need to be infused with insights that lead to activation. Sound familiar?
Take a deep breath.
When you partner with Soapbox Influencer Marketing, we take care of the heavy lifting for you when it comes to actionable insights. You see, we think it is important that you are armed with meaningful shopper insights related to your campaign. Starting with kick-off, we work with you and your team to determine which areas of the path-to-purchase experience you desire most to learn about. Understanding these pressure points enables us to dig deeper into social listening for your brand, category, retailer, and competitive landscape. We then get to work at uncovering consumption and purchasing nuances provided by our insightful influencer community. Because we can help you get to the why, our insights team can design a shopalong, ethnography, concept test, or similar research to fit your needs. After all, the shopper is at the CORE of everything we do. At the end of your campaign, we will provide you with an easy to comprehend analysis armed with ROI metrics, shopper insights, and actionable recommendations. Not just a plateful of stats that you have to figure out what it all means.
If you are interested in understanding how free shopper insights can make a difference in your influencer campaigns, please contact us today.