Baby Category Social Forum

Baby Category Social Forum

Baby Category Social Forum Recap

With over 100 in attendance, Soapbox Influence hosted a Walmart Baby Category Social Forum to over 30 baby suppliers prior to Walmart’s Spark of Innovation Day. The audience heard from Soapbox staff, influencer panelists and Walmart baby buyers on tactics related to influencer marketing and social listening insights, and how suppliers can use those tactics in their upcoming marketing plans for 2019. Check out the recap over on our blog: Baby Social Forum Recap

As shopper marketers, we are always striving to better understand the Walmart shopper so we can create more effective brand strategies. The insights provided at the Soapbox Baby Forum are sparking internal conversations about how we approach tactical planning in 2019.

Tiffany Blair Casey
Associate Shopper Marketing Manager, Walmart
Danone North America

Resources and Contact

For more information on how to run influencer marketing campaigns, assistance with retailer-specific social media management or activating social listening (and other capabilities), please contact Erin Jernigan (512.554.3572 or

For a full copy of the detailed mom survey findings and additional social listening data by item type (i.e. gear, diapers, wipes, food, formula) or a follow up presentation, please reach out to Beth Stephens (479.936.0253 or