What can you expect when you work with Soapbox Influencer Marketing?
At kick-off, we believe that first handshake symbolizes TRUST.
That means we treat your brand as if it were our own.
We listen to make sure we FULLY understand objectives…
… so we dig deeper to undercover potential HALO objectives.
Hey, we get it. Of course there are campaign goals but we know there is also the reality of unspoken goals from the multiple stakeholders you work with. We simply want you to come out shining.
Our campaigns are infused with ROI performance metrics
Helping you communicate ROI is the utmost importance. We will arm you with impressions, hashtag volume, potential reach, engagement, keyword frequency, volume by channel, share of voice, regional heat maps, demographics, sentiment, moods, conversational insights, and retailer-specific data points.
That means frequent ROI touchpoints guide overall campaign success.
We provide free shopper insights with every campaign.
We only think it’s right that you are armed with insights related to your campaign. At kick-off we will work together to determine what area of the path-to-purchase experience you desire most to learn about.
We think you should expect MORE from your investment.
That means the shopper is at the CORE of everything we do.
If you need a deeper insight options, our insights team will design a shopalong, ethnography, concept tests, or similar research to fit your needs.
Our proprietary community shares your message in their voice.
At Soapbox, our nationwide community of influencers are in the coveted “power middle” sweet spot. Their loyal readers range in the 10k-100k and because of their intimate and authentic relationships, their readers pay attention when opinions and recommendations are shared across social platforms.
It’s not just a database… we handpick them because we KNOW them.
We understand your account-specific need to drive sales.
Ever work with an agency or research firm and felt like you were talking a different language? At Soapbox, our team came from Fortune 100 CPG companies and retailers with shopper marketing, sales, and category management backgrounds. We speak your language because it is our native language, too.
That means end of campaign recommendations are actionable.
Oh… we have more services we freely give, but we’ll have to tell you in person… because our competition charges for it.
When your goals are met and your team is thrilled with the results, our job is done.